I stole this title line from someone on Twitter much more comically nimble than I, but I just couldn’t resist. As many of you know, the members of the B2B Product Makers team are working on ProductCamp Chicago. I’m on the committee that is organizing the event, Thierry is going to be presenting on leadership [...]
In my consulting practice, I have been working a lot lately to define a service line for one of my clients. It’s a strategic content generation service that we are packaging as a standardized, multi-customer offering. I find that it has a lot of the same high-level needs that a product might have – pricing, [...]
In this economy, you spend so much time trying to find and land a Product Management position. So what happens when you get an opportunity? How should you decide if you are going to take a job or not? There are a few factors that we consider when we look at a possible position.
Respect: When [...]
Thanks for all your comments on our Product Manager Wanted post. This topic really struck a cord with the product management community – in fact, the good folks over at Pragmatic Marketing are including it as part of their monthly newsletter. With new articles for technology product managers and marketers each month, it’s definitely worth [...]
I have been helping a small company get a strategic content generation service launched as part of my product management consulting lately and, in doing so, have stumbled on the theories of Content Marketing. It is an interesting, fast-growing side-effect of Web 2.0 – now that users are generating content, companies have to begin generating [...]