Author Archive

Managing by Influence

I used the following text as a base for my presentation at the recent ProductCamp in Chicago on June 19. The presentation is available here.
In the knowledge economy, many of us are responsible for one or several  products, services, projects or initiatives. We are held accountable to get things done, but we often do not [...]

Product Managers Must Feel The Pain

Customer pain points are a good way to start an investigation about new products or even a major feature of your new release. Granted, and to paraphrase Henry Ford, customers familiar with horses won’t think to ask you about a car, but it is a starting point.
The sales force is an invaluable source of information [...]

Innovate in 12 Dimensions

When it comes to innovation, I have been guilty of thinking only in one dimension. I have mostly focused only on new features and functionality changes in my products that differentiate it from the competition. I know I am not the only product manager with this limitation.
However, not envisioning a new initiative as a whole [...]

Drive your New Product Management Team to Success

Congratulations! You now have the opportunity to lead a team of other product managers. Or maybe you want to position yourself as a contender for a leadership position and make a proposal.  What should be your first steps?
You already know about the constraints: your product managers are very busy, so any new team-building effort will [...]

Published! Pragmatic Marketing Monthly Newsletter

Thanks for all your comments on our Product Manager Wanted post. This topic really struck a cord with the product management community – in fact, the good folks over at Pragmatic Marketing are including it as part of their monthly newsletter. With new articles for technology product managers and marketers each month, it’s definitely worth [...]