It is a well-known fact that new ideas come from your customers, partners, analysts, competitors and other industry influencers. Like it or not, your company looks upon the product management organization to organize these ideas.
But how can a very busy product manager transform the “idea machine” into a fast, fair and simple, yet transparent process?
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One of the challenges facing product managers is the difficulty balancing daily crisis and strategic work, which often results in the strategic taking a back seat. However, product managers have a unique opportunity to add value when a crisis is presented to them by ensuring that the problem is properly defined. All you need is [...]
Human Resource professionals know that a well-oiled product management organization improves the chances of success for new products while increasing the long-term profitability of existing products. But let’s face it: HR is handed a tall order when asked to recruit for product management positions.
Few moments bring more credibility to product managers than when they are able to provide rock-solid market facts to defend their strategy against opinions or third-hand customer single data points raised earlier at the water cooler.
Yet finding truly relevant, uncontested and trusted customer data is a daunting challenge. It is also time-consuming.
Of course there [...]