In a previous post, I presented a method that product managers can use to integrate the stakeholders’ inputs into their business case, rapidly assess their impact on specific goals and, as a result, increase everyone’s confidence in the quality of the decision regarding the business case.
In the same post I then made the claim that [...]
So the business case for your new product is completed and you are ready to present it to your execs. As suggested in a previous post, you have consulted with the key decision-makers prior to the presentation and of course they disagree with your numbers and/or your assumptions. Your ability to drive everyone to a [...]
In an earlier post, I advocated that marketers design their marketing launch plans to better serve the sales cycle process. I thought I should provide a few examples about how to achieve that objective.
There are many sales methodologies out there, and every sale situation is different. However, sales cycle processes typically include at least four [...]
Product marketers have the duty to fully satisfy the sales force because, at the end of the day, it is the account manager who has the biggest opportunity to properly position the product with the customer
We are all familiar with Geoffrey Moore’s concept of “Crossing the Chasm,” which applies to new-to-the-world products entering an undefined market. However, little has been written or said about the internal chasm that a new product (along with the product manager) must often cross inside their own company to become successful in a B2B market.
Picture [...]
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 | Sophia on This One Time, At Product Camp… Kudos on organizing a p-camp. I went to the one in San Francisco bay area (http://sophiaperl.com/?p=301). My 2nd ... |
 | Mack McCoy on Service Management For Product Managers Nice post! I've been a product professional in telecom for a long time. I've been trained in Six Sigma (DMAIC ... |
 | KK on Service Management For Product Managers Great post but a few comments: Sometimes service providers expertise isn't the only part of a decision making process. Service ... |