In a previous post, I presented a method that product managers can use to integrate the stakeholders’ inputs into their business case, rapidly assess their impact on specific goals and, as a result, increase everyone’s confidence in the quality of the decision regarding the business case.
In the same post I then made the claim that [...]
So the business case for your new product is completed and you are ready to present it to your execs. As suggested in a previous post, you have consulted with the key decision-makers prior to the presentation and of course they disagree with your numbers and/or your assumptions. Your ability to drive everyone to a [...]
Recently, I was lucky enough to have the opportunity to hear Jackie Huba, the author of “Citizen Marketers: When People are the Message”, speak about marketing in the Web 2.0 world. She made many great points, but when she talked about a Participation Strategy, I really took notice. Here are some of her ideas with [...]
We are all familiar with Geoffrey Moore’s concept of “Crossing the Chasm,” which applies to new-to-the-world products entering an undefined market. However, little has been written or said about the internal chasm that a new product (along with the product manager) must often cross inside their own company to become successful in a B2B market.
Picture [...]
This is a continuation of a previous blog which deals with the details of successfully executing, presenting and gaining acceptance of a business case. In a future post we will deal with the content of that business case.
Think long and hard about the recommendations which you present to your [...]
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kk (2) | Samuel Hernandez on So You Got the Product Manager Position – Should you take it? Telesales is actually good for promoting your affiliate products both online and offline situations.,"- |
 | Sophia on This One Time, At Product Camp… Kudos on organizing a p-camp. I went to the one in San Francisco bay area (http://sophiaperl.com/?p=301). My 2nd ... |
 | Mack McCoy on Service Management For Product Managers Nice post! I've been a product professional in telecom for a long time. I've been trained in Six Sigma (DMAIC ... |
 | KK on Service Management For Product Managers Great post but a few comments: Sometimes service providers expertise isn't the only part of a decision making process. Service ... |
 | Stan on So You Got the Product Manager Position – Should you take it? Very useful and informative read. Thank you David. The more special case of this article is that if you have ... |