I have been helping a small company get a strategic content generation service launched as part of my product management consulting lately and, in doing so, have stumbled on the theories of Content Marketing. It is an interesting, fast-growing side-effect of Web 2.0 – now that users are generating content, companies have to begin generating [...]
In an earlier post, I advocated that marketers design their marketing launch plans to better serve the sales cycle process. I thought I should provide a few examples about how to achieve that objective.
There are many sales methodologies out there, and every sale situation is different. However, sales cycle processes typically include at least four [...]
Recently, I was lucky enough to have the opportunity to hear Jackie Huba, the author of “Citizen Marketers: When People are the Message”, speak about marketing in the Web 2.0 world. She made many great points, but when she talked about a Participation Strategy, I really took notice. Here are some of her ideas with [...]
Product marketers have the duty to fully satisfy the sales force because, at the end of the day, it is the account manager who has the biggest opportunity to properly position the product with the customer
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kk (2) | Samuel Hernandez on So You Got the Product Manager Position – Should you take it? Telesales is actually good for promoting your affiliate products both online and offline situations.,"- |
 | Sophia on This One Time, At Product Camp… Kudos on organizing a p-camp. I went to the one in San Francisco bay area (http://sophiaperl.com/?p=301). My 2nd ... |
 | Mack McCoy on Service Management For Product Managers Nice post! I've been a product professional in telecom for a long time. I've been trained in Six Sigma (DMAIC ... |
 | KK on Service Management For Product Managers Great post but a few comments: Sometimes service providers expertise isn't the only part of a decision making process. Service ... |
 | Stan on So You Got the Product Manager Position – Should you take it? Very useful and informative read. Thank you David. The more special case of this article is that if you have ... |