In an earlier post, I advocated that marketers design their marketing launch plans to better serve the sales cycle process. I thought I should provide a few examples about how to achieve that objective.
There are many sales methodologies out there, and every sale situation is different. However, sales cycle processes typically include at least four [...]
Recently, I was lucky enough to have the opportunity to hear Jackie Huba, the author of “Citizen Marketers: When People are the Message”, speak about marketing in the Web 2.0 world. She made many great points, but when she talked about a Participation Strategy, I really took notice. Here are some of her ideas with [...]
Product marketers have the duty to fully satisfy the sales force because, at the end of the day, it is the account manager who has the biggest opportunity to properly position the product with the customer
Communication is a big part of being a Product Manager, whether you’re attempting to convey the significance of a business pain, the impact of a value proposition, the creative nature of a solution, or the accessibility of information created by a product. In this regard, infographics can be a big help.
As defined by Wikipedia, Information [...]
We are all familiar with Geoffrey Moore’s concept of “Crossing the Chasm,” which applies to new-to-the-world products entering an undefined market. However, little has been written or said about the internal chasm that a new product (along with the product manager) must often cross inside their own company to become successful in a B2B market.
Picture [...]
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